August 10, 2023
Luxury fashion and sustainability have historically been seen as somewhat conflicting concepts. Traditional luxury fashion brands often focus on exclusivity, high-quality materials, and craftsmanship, which can sometimes lead to practices that are not environmentally or socially sustainable. These practices might include overconsumption, excessive waste, unethical labor practices, and the use of materials that are harmful to the environment.
However, in recent years, there has been a growing awareness within the fashion industry about the need for greater sustainability. Many luxury fashion brands are now taking steps to become more sustainable by adopting eco-friendly materials, reducing their carbon footprint, improving supply chain transparency, and addressing labor rights. Some luxury brands are also investing in research and development to find innovative solutions that combine luxury with sustainability.
It's important to note that the degree of sustainability can vary widely among different luxury fashion brands. Some are genuinely committed to sustainable practices, while others might engage in "greenwashing," where they make superficial or misleading claims about their sustainability efforts.
Consumers also play a significant role in driving change within the industry. As more people demand sustainable products and hold brands accountable for their practices, luxury fashion brands are more likely to adapt and prioritize sustainability in their business models.
Luxury fashion can be sustainable, but it requires a conscious effort from both brands and consumers to ensure that the industry moves towards more ethical and environmentally friendly practices.
There are a lot of great resources that can help you find the sustainable brands:
Remake has a Brand Directory and Accountability Report
The Good On You app is an app based index of brands rated for ethics and sustainability
Fashion Revolution has the Transparency Index
It's pretty safe to say that if a brand doesn't have transparency about who is making their clothes, where the clothes are made, or what the clothes are made of, its unlikely that they will be sustainable or ethical.
I also found this really amazing resource for deadstock fabrics from luxury brands:
And remember! It's always sustainable if you buy it secondhand.